xAI's Grok has emerged as a significant consumer AI player, growing from zero to 9.5M DAU and 38M MAU by December 2025. Animated Companions and integrated X app features driving adoption.
Grok went from zero users to 9.5M DAU and 38M MAU as of mid-December
Dec 29, 2025Animated Companions (Ani and Rudi) changed the game for AI companions
Dec 29, 2025Grok now has text-to-video and image-to-video models with sound and lip sync
Dec 29, 2025